Prof. Yusuf Sadiq

Keynote Speech Abstract

Neuroscience is an interdisciplinary science that focuses on understanding the structure and function of the brain and its impact on behavior and cognitive functions. As technological advances reshape business in nearly every industry in today’s complex and uncertain world, understanding of cognitive functioning of the brain can help to open new pathways to understanding the science of decision-making of individuals and organizational strategic thinking.
The emerging field of applied neuroscience can help change how companies think about new opportunities, motivating and engaging employees. Using applied neuroscience, leaders are able to generate data about critical moments of decision making, and then use this data to make confident choices that help to navigate the competitive business environment.
This paper discusses the practical managerial applications of cognitive neuroscience in the development of strategic leadership and in shaping the way organizations interact with their employees to improve a team’s performance.

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